The main focus of the early steps of an SEO campaign is making sure that you have the correct building blocks for the rest of your campaign. Everything that happens after the research stage is based on these plans; errors here will hinder all work going forward. The first steps should be to correctly identify the areas in the market your campaign will target. This may be large niches or specific keywords but that will depend on your budget, you should be analysing your competition in the niches you are planning to target. Research into what your competitors are doing, this should be the minimum that you are doing as you what to replicate their success with your site and more so you overtake them.

A good SEO agency will do a lot of this work for you; they will take your site and find areas where they could have success and provide a free website seo analysis. They will then provide details of how you could go about making the changes needed to hit your research targets. You could of course have an agency created a full plan and then execute it over a certain period of time. A SEO plan generally takes at least a year to take full effect but the gains made can be felt for a lifetime.

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